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Reins International Inc.Reins International Inc.

Reins International Inc. LOGO
Corporate name Reins International Inc.
HQ Landmark Tower 12F, 2-2-1, Minatomirai, Nishi-ku, Yokohama-shi, Kanagawa-ken, Japan 220-8112
CEO Toshiichi Nemoto
Scope of business Management of company-owned and franchised Gyu-Kaku, On-Yasai, Doma Doma
Date of establishment June 1987
Capital 5.5 billion yen
  • GYU-KAKU charcoal broiled meat restaurant image.
    GYU-KAKU charcoal broiled meat restaurant Charcoal Grilled Yakiniku House “Gyu-Kaku”No.1 in number of domestic store locations

    Gyu-Kaku has an overwhelming share in the Japanese Yakiniku chain with the largest number of establishments.
    Since opening its first store in 1996, it has received tremendous support from its many customers and currently has approximately 600 establishments inside Japan as well as approximately 90 establishments overseas, mainly in the Asian region.

  • Shabu-Shabu ONYASAI image.
    Shabu-Shabu ONYASAI “Shabu shabu ONYASAI”No.1 in number of domestic store locations

    Shabu shabu used to be a stiff-necked and rather highly priced food.
    The first store of Shabu shabu ONYASAI was opened in 2000, and has done away with such common knowledge, to provide an easy-going place where high-quality, good tasting meat and rich variety of vegetables can be consumed to satisfy your stomach at a reasonable price.
    It currently numbers approximately 400 establishments in Japan and about 10 overseas, focused in the Asian region.

  • Izakaya DOMA-DOMA image.
    Izakaya DOMA-DOMA Izakaya “Doma Doma”

    An izakaya, based on the concept of a “doma”, an earthen floor space in a traditional Japanese house, where people gathered around.
    The first establishment was opened in 2001 and has established itself in an unique position of offering creative and diverse dishes at a reasonable price, far exceeding the image projected by an izakaya chain.
    The innovativeness has won wide acclaim from ladies in the low 20s.

  • Izakaya KAMADOKA image.
    Izakaya KAMADOKA Izakaya “Kamadoka”

    As a place to savor the real taste of cuisine, the first establishment was opened in 2003.
    Cherishing the “hand-made feel prepared with utmost attention” from the beginning, it serves various imaginative dishes of carefully selected materials, from the salt and soup stocks it uses, and devotes time and effort to superbly prepare each and every dish served.
    It is a creative Japanese style izakaya, far apart from other izakaya chain establishments.

  • BUTCHIGIRI (come out way ahead) SAKABA image.
    BUTCHIGIRI (come out way ahead) SAKABA “Bucchigiri Sakaba”

    Opened in 2009 as a “good tasting but inexpensive” popular izakaya of the Heisei-era (the era of our current emperor), the price range of the majority of products are in the high-200 yen range, allowing the customers to enjoy food and drinks at very reasonable prices.
    It aims to be way in front of the others in terms of its products and services, as a new watering hole that you can visit all the time.

The franchise business, even more wings to fly

With Reins International Inc. becoming our subsidiary, more than a thousand franchisees have joined the group, in addition to the existing establishments that are mostly managed directly.
These new member establishments will be able to make use of the MD functions, such as product development, procurement, production, and distribution provided by Colowide MD, a group company, for the effective supply of foodstuffs, and will create an even larger synergy effect in improving the internal manufacturing rate.

Accelerating the opening of establishments in the ASEAN countries

Yakiniku, grilled meat, is popular in Japan, supported by a broad customer base, and has established itself as a very popular food culture.
It is now beginning to settle as “YAKINIKU - Japanese BBQ” around the world. Currently, in the Asian region, both “Gyu-Kaku” and “ONYASAI” are deployed in Taiwan, Singapore, Hong Kong, Vietnam, Indonesia, Thailand, Malaysia, The Philippines, Cambodia (planned).
The demographics in these regions show a clean pyramid shape, and expectation of a big consumer market runs high, accompanying industrial development supported by the abundant youth population.
The group considers these areas to be the engine for the growth of its overseas strategy and is accelerating the opening of establishment in each Asian country.

Overseas Group Companies

Oversea deployment and management companies of Gyu-Kaku and ONYASAI chain: Gyukaku image.
  • REINS INTERNATIONAL(USA)CO.,LTD. Management of restaurant chains in USA

  • Tokyo Gyu-Kaku Co., Ltd. Management of restaurant chains in Taiwan

  • REINS INTERNATIONAL TAIWAN CO.,LTD Store deployment operations in Taiwan

  • REINS INTERNATIONAL (SINGAPORE) PTE. LTD. Management of restaurant chains in South East Asia

  • REINS INTERNATIONAL (THAILAND) CO., LTD. Management of restaurant chains in Thailand

  • PT. REINS MARINDO INDONESIA Management of restaurant chains in Indonesia

  • KAPPA CREATE KOREA CO., LTD. Management of restaurant chains in Korea

  • COLOWIDE VIETNAM., JSC. Management of restaurant chains in Vietnam
    (Subsidiary of COLOWIDE MD Co., Ltd.)

  • COLOWIDE ASIA CO., LTD. Investment company for overseas (Asia) production and store deployment
    (*Subsidiary of Colowide MD Co., Ltd.)

Group Company

CostIs image.

CostIs Logo

Integration and streamlining of liquor sales business

Assigned with a new role of integrating the wholesale of liquor for the entire Colowide group from April 2015. It will proceed with the streamlining of business as well as product and cost control to further create profits inside the group.

Freshness Image.

Freshness Logo

FRESHNESS CO., LTD."Freshness Burger"

The first shop was opened in 1992.
Our menu was created based on an effort to produce hearty handmade delicious and healthy food; we are also particular about the fresh vegetables and patties which use 100% Australian beef.